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Month: November 2024

Burger Boi’s Growth Journey

Posted on by Burger Boi

A Timeline of Store Openings Across the UK

From its humble beginnings to becoming one of the UK’s most exciting burger chains, Burger Boi has grown significantly over the last few years. With a commitment to bringing “A Californian Dream in Every Bite” to cities across the UK, here’s a look at Burger Boi’s expansion journey, one city at a time.

1. Wolverhampton – July 2021

The journey began in Wolverhampton, where Burger Boi introduced its Cali-inspired smashed burgers to the UK. The response was overwhelmingly positive, igniting the brand’s rapid expansion.

2. Coventry – March 2022

Less than a year later, Burger Boi opened its second store in Coventry, bringing even more fresh taste and a Californian vibe to the Midlands.

3. Scott Arms (Birmingham) – May 2022

Birmingham’s Scott Arms location quickly became a hit, solidifying Burger Boi as a local favourite in the area.

4. Wylde Green (Birmingham) – July 2022

Wylde Green became another key location in Birmingham, adding to the brand’s growing presence in Birmingham.

5. Leicester – August 2022

Burger Boi continued its growth with a new location in Leicester, where the brand quickly attracted loyal fans of the Californian-style burger.

6. Gloucester – August 2022

August 2022 saw another opening in Gloucester, further expanding Burger Boi’s reach across the Midlands and Southwest.

7. Longbridge (Birmingham) – January 2023

Starting the new year with a bang, Burger Boi opened its Longbridge store in January 2023, cementing its popularity across Birmingham.

8. Derby – June 2023

Summer of 2023 marked the arrival of Burger Boi in Derby, where fans quickly embraced the Cali-inspired flavours.

9. Northampton – March 2023

Expanding further, Northampton welcomed Burger Boi in early 2023.

10. Manchester – November 2023

Burger Boi’s first store in the North of England opened in Manchester, bringing Cali vibes to one of the UK’s most vibrant cities.

11. Brierley Hill – December 2023

Closing out 2023, Burger Boi opened a new location in Brierley Hill, ready to serve even more fans in the Midlands.

12. Castle Bromwich (Birmingham) – January 2024

Starting 2024 strong, the Castle Bromwich store was another milestone in Burger Boi’s Birmingham expansion.

13. Kidderminster – May 2024

In May 2024, Kidderminster became home to the latest Burger Boi location, reaching even more fans in the West Midlands.

14. Leeds – August 2024

Leeds welcomed its first Burger Boi in August 2024, marking the brand’s continued expansion across the North of England.

15. Hagley Road (Birmingham) – August 2024

Returning to its Birmingham roots, Burger Boi opened a location on Hagley Road, adding to its vibrant presence in the city.

Coming Soon

The Burger Boi journey doesn’t end here! New stores are coming soon to Luton, Aldridge, Coseley, and more locations across the UK.

Burger Boi’s growth journey has been nothing short of remarkable, with each new store bringing California’s flavours and laid-back vibes to new communities. As Burger Boi continues to expand, we’re excited to bring a taste of the Golden State to even more cities across the UK. Stay tuned for more updates on upcoming locations!

The Story Behind Burger Boi

Posted on by Burger Boi

From Humble Beginnings to an Iconic Brand

At Burger Boi, we have coined the tagline: A Californian Dream in Every Bite. What began as a dream under the sunny skies of California has become a growing sensation across the UK, bringing the spirit of the West Coast to nearly 20 thriving stores. For our founder, Burger Boi was inspired by a life-changing trip to California, where the laid-back lifestyle, rich cultural influences, and culinary innovation collided to spark a powerful vision: a brand that captures California’s essence in every burger.

Where It All Began: A Taste of California

Burger Boi’s journey began when our founder visited California’s iconic coastline and discovered a local burger joint with a unique flavour and a vibe that was unlike anything else. The freshness, flavour, and inviting, carefree atmosphere encapsulated everything California stands for. This experience set the foundation for Burger Boi’s philosophy: to bring that same energy, community, and flavour to the UK.

Back home, the idea quickly grew. The goal was simple yet revolutionary – to bring the perfect Cali-style burger to the heart of the UK. Burger Boi would be more than a restaurant; it would be an experience, an escape, and a taste of the California dream, made for everyone who experiences our brand and food.

The Art of the Burger: Cali-Inspired Perfection

At Burger Boi, crafting the perfect burger is an art form. Inspired by California’s culinary innovation, we combine high-quality ingredients with West Coast flair. Our burgers start with 100% British beef, sourced with care to ensure every patty delivers a rich, satisfying flavour. Each burger is smashed to create a crispy, caramelised crust that locks in juices, producing that perfect balance of crunch and tenderness.

The California burger-brushing technique, a blend of tradition and innovation, adds an extra touch of authenticity, inspired by the bustling burger spots of LA. We wanted to capture the feeling of sitting in a laid-back, bustling Cali diner, enjoying a burger that’s fresh, bold, and unforgettable.

Beyond the Burger: Crafting the Burger Boi Experience

Walking into a Burger Boi isn’t just about the food; it’s about stepping into a slice of California. Our décor, inspired by the sun-drenched beaches, vibrant street art, and the unmistakable energy of the West Coast, instantly transports you to a place where every meal feels like a celebration.

We believe in creating an inviting atmosphere that mirrors California’s free-spirited vibe – making every visit to Burger Boi a break from the everyday. Our staff bring this warmth to life, ensuring that every customer leaves not only satisfied but also connected to the Burger Boi experience.

The Spirit of Innovation and Quality

Burger Boi is all about breaking the mould. In a world where fast food often means cutting corners, we stand out by prioritising quality and creativity. From our commitment to top-quality ingredients to our menu innovations, we’re here to raise the bar and redefine what fast food can be.

We take pride in being a place where great taste and high standards are met. Each item on our menu, from our signature smashed burgers to our buttermilk fried chicken, is crafted to reflect the best of California’s flavour and the quality that sets Burger Boi apart from the rest. It’s our way of sharing a piece of California’s soul with every customer.

The Next Chapter in the Burger Boi Journey

From a single dream under the Californian sun to a brand that has become iconic across the UK, Burger Boi is a testament to passion, innovation, and the power of a great idea. As we continue to expand, our commitment to pushing culinary boundaries and creating memorable experiences remains at the heart of everything we do. We’re excited to welcome more people to the Burger Boi family, whether they’re craving a taste of Cali or looking to join us as franchise partners.

Join us at Burger Boi, where every bite brings you closer to California’s unforgettable flavours, warmth, and spirit.

Introducing the Next Phase of Burger Boi: A Brand Refresh with New Flavours and Enhanced Experiences

Posted on by Burger Boi

A Brand Refresh with New Flavours and Enhanced Experiences

Burger Boi has long been a beloved fixture, serving up mouthwatering burgers that have captivated the taste buds of locals and visitors alike. However, the iconic brand is about to embark on an exciting new chapter, unveiling the next phase – a comprehensive brand refresh that promises to elevate the dining experience to new heights.

At the heart of this transformation lies a commitment to innovation, quality, and a deep understanding of the evolving preferences of today’s discerning diners. Burger Boi continues to boast a revitalised menu, showcasing a tempting array of new flavours that blend timeless classics with bold, cutting-edge culinary twists.

Beyond the menu, the Burger Boi brand itself has undergone a stunning visual and experiential transformation, setting the stage for a dining adventure that seamlessly blends the familiar charm of the original with a modern, elevated touch. Every aspect of the Burger Boi brand has been meticulously considered and crafted to deliver an unparalleled QSR experience.

The Same Focus On Quality

Whilst introducing an elevated brand and exciting new menu offering, we continue to pride ourselves on using top-quality ingredients and providing premium products. We believe this desire to lead is what sets us apart from the competition. The brand refresh is more than just a new look visually, it’s the result of years of hard work, listening to customers, and a dedication to great food.

The new menu has both classic dishes and new ones. You’ll find everything from the famous Burger Boi Signature Stack to brand-new Halloumi Bites. Each dish is made to give you a unique taste experience and we are so excited for the big reveal.

Highlights of the Burger Boi 2.0 Menu

The Big One Signature Stack: A towering masterpiece featuring four stacked signature smashed patties, triple bun, sandwiched together with gooey cheese sauce, turkey bacon crumb, pickles, american cheese, housemade burger sauce, shredded lettuce AND crispy onion straws.

Salt & Pepper Boi: A mouthwatering addition featuring a buttermilk fried chicken breast tossed with salt & pepper seasoning, topped with crispy chilli oil, house slaw, spring onions and chipotle mayo.

Shredded Boi Box: Cram packed with 49g of protein, this provides succulent naked fried chicken, with house slaw, shredded lettuce, cherry tomatoes, pink pickled onions and a sauce of your choice.

They’re just a few new additions! There’s so much more you’ll find within our menu.

The Transformation

Burger Boi’s transformation is more than a new look and menu. It’s a bold move towards innovation, quality, and great customer experiences.

Our journey shows the brand’s ability to adapt and think ahead. We have updated our classic style with a modern twist.

Every part of Burger Boi from its new look to its tasty dishes and innovative efforts, aims to improve your meal and experience. As Burger Boi keeps growing, we’re excited to see what’s next. The focus on great food and happy customers will surely be at the heart of it all.